VAYA SUR Turnkey Service
Suite
Product Positioning
- Positioning & Branding
- Product Compliance, Packaging & Claims Compliance
Account Management
- Sales and Channel Strategy Development: Optimized for Profitable,
Sustainable Growth
- Account Management: Leveraging VAYA SUR Relationships with
Buyers/Purchasing Directors
Marketing and Promotion
- Pricing Strategy: In consideration of Competition, Retailer
Margin Requirements and Global Precedents
- Promotion/Advertising/Public Relations: Program Development,
Agency Management and Control
- Consumer Testing and Focus Groups
Analysis / Supply Chain Management
- Weekly Tracking of Retailer-Specific Sales Metrics and Category
Performance
- Dynamic Demand Forecasting and Supply Chain Management
|