CPG Management

VAYA SUR Turnkey Service Suite

Product Positioning

  • Positioning & Branding
  • Product Compliance, Packaging & Claims Compliance

Account Management

  • Sales and Channel Strategy Development: Optimized for Profitable, Sustainable Growth
  • Account Management: Leveraging VAYA SUR Relationships with Buyers/Purchasing Directors

Marketing and Promotion

  • Pricing Strategy: In consideration of Competition, Retailer Margin Requirements and Global Precedents
  • Promotion/Advertising/Public Relations: Program Development, Agency Management and Control
  • Consumer Testing and Focus Groups

Analysis / Supply Chain Management

  • Weekly Tracking of Retailer-Specific Sales Metrics and Category Performance
  • Dynamic Demand Forecasting and Supply Chain Management

“The ability to capitalize on VAYA SUR’s Mexico achievements in marketing to US Hispanic consumers was an unexpected bonus!”
Dr. Michael Snyder -
Founder, FullBar LLC


“VAYA SUR’s insight and knowledge of the Mexican retail landscape was of tremendous help in creating Alluve Water’s go-to-market strategy.”
Diego Medina -
Presidente, Embotelladora Aluve S.A. de C.V.


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